PPCnerd

Never be manually guessing about what to bid for your shopping ad impressions. Completely automate the impression bidding and optimization process on Google Ads Shopping campaigns with the PPCnerd Product Bid Optimizer for Shopping script. Designed for both individual and manager (MCC) accounts.

PPCnerd Script Features:

• Determines all shopping products that are above or below a target conversion metric and adjusts product bids based on specified bid adjustment amount.
• Determines all shopping ad groups that are above or below a target conversion metric and adjusts product bids based on specified bid adjustment amount, as a fall-back for shopping products that do not have product-level bids.
• Option to include conversion volume, CPA or ROAS as optimization strategy in the determination of shopping product bid adjustments.
• Works for all Shopping Products and Shopping Ad Groups on all Shopping Campaign Types.
• Option to run this script on all accounts within an MCC or only on selected accounts based on account label names.
• Option to run this script on all shopping campaigns or only on selected shopping campaigns based on campaign label names.
• Sends an email summary with complete list of all adjusted shopping product bids and shopping ad group bids to any nominated email addresses.

Download this script instantly now. Includes automatic feature updates. Recommended to run this script daily or weekly for maximum automated control of product bid optimization on shopping campaigns.