PPCnerd

Never be manually guessing about what to bid for your display ad impressions. Completely automate the impression bidding and optimization process on Google Ads Display campaigns with the PPCnerd Impression Bid Optimizer for Display script. Designed for both individual and manager (MCC) accounts.

PPCnerd Script Features:

• Analyses all of the targeting methods in display campaigns (placements, keywords, topics and audiences) and adjusts their bid by a desired amount based on whether they are above or below a target conversion metric. 
• Determines all display ad groups that are above or below a target conversion metric and adjusts ad group bids to optimize for display impressions, as a fall-back for display targeting methods that do not have targeting-level bids.
• Option to include conversion volume, CPA or ROAS as optimization strategy in the determination of display targeting bid adjustments.
• Option to run this script on all display campaigns or only on selected display campaigns based on campaign names.
• Works for all Display Keywords, Display Placements, Display Topics and Display Audiences on all Display Ad Groups in all Display Campaign Types.
• Option to run this script on all accounts within an MCC or only on selected accounts based on account label names.
• Option to run this script on all display campaigns or only on selected display campaigns based on campaign label names.
• Sends an email summary with complete list of all adjusted display targeting bids and display ad group bids to any nominated email addresses.

Download this script instantly now. Includes automatic feature updates. Recommended to run this script daily or weekly for maximum automated control of display impression bidding and optimization.